I’ve recently been commissioned by Cedar Communications to create ongoing illustrations for Tesco’s social media.
Making sure each illustration stands out in the twitter and instagram feed is really important,
so I play with colour, texture and lettering until I’m happy that I’ve captured the uniqueness of the food or recipe I’m looking at.
I think colour choice is vital in making the food look appetising and appealing and I particularly like working on the little vignettes and then arranging them within each composition.
